The IT Factor SF

The IT Factor SF approach to the complex entertainment industry is a business approach. For over 30 years our educational seminars have made the difference between success and failure for aspiring models and actors. There are many “hopefuls” trying to find their way into the entertainment business, most without a realistic and educated understanding of the big picture.  Let us answer your questions about getting started in the entertainment industry. 

The IT Factor SF is the premiere and most highly regarded development firm in the Northern California area. Our philosophy of “Preparation Meets Opportunity” is a direct and simple process that has transformed many ordinary individuals into extraordinary professionals that successfully launch their careers in the modeling and entertainment industry.  Our personalized services work with your talents and give you confidence to be ready and the potential to achieve exponential results.

The IT Factor SF offers development programs for individuals from as young as six months to sixty years plus. The guidance and training from our professional staff of personal consultants and coaches will help you develop your potential to win auditions, understand how the business works, look great on camera and on video, find an agent and participate in the highly competitive world of commercial acting, modeling and entertainment.

We provide our clients the opportunity for maximum exposure with the chance to compete in the International Model and Talent Association (IMTA), the most prestigious event in the industry, where you have the chance to meet hundreds of agents, talent scouts, managers and key professionals in the entertainment industry.

Our Success Stories…